VP Importer Business

Your mission

The VP Importer Business is accountable for the strategic, operational, and financial performance of Hiab's importers channel in the designated regions. This role sets clear strategic direction and drives execution across cross-functional teams to deliver sustainable revenue growth, improved profitability, market share growth and long-term value creation. The position can be based at any of HIAB's locations in Europe.

Key responsibilities

Strategy & Business Leadership

• Define and execute the regional importers strategy aligned with overall Hiab and Group objectives
• Drive sustainable growth through clear prioritization of markets, segments, and partners
• Identify and capture new business opportunities across existing and new markets
• Ensure a strong customer-centric and lifecycle value approach across all importer activities

Financial Performance & Growth

• Own full P&L accountability for the importers business
• Deliver consistent revenue growth, margin expansion, and profitability targets
• Drive accurate forecasting, demand planning, and performance tracking
• Implement corrective actions to ensure financial targets are met or exceeded

Importer Network Management & Development

• Develop, manage, and continuously optimize a high-performing importer network
• Identify, recruit, and onboard new importers in strategic markets
• Drive structured performance management with clear KPIs, governance, and accountability
• Actively manage underperformance, including capability development, restructuring, or discontinuation when required
• Build importer capabilities to execute both equipment and service-led business models

Commercial Excellence, Portfolio & Lifecycle Services Expansion

• Drive sales growth across the full Hiab portfolio, ensuring balanced penetration beyond core equipment
• Develop importers to actively sell and promote lifecycle services, including: Service and maintenance contracts, Spare parts and upgrades, Digital solutions and connected services
• Ensure importers adopt a lifecycle sales approach, maximizing customer value and recurring revenue streams
• Strengthen go-to-market execution, pricing discipline, and sales effectiveness across all offerings
  Leverage market and business intelligence to identify cross-selling and upselling opportunities

Operational Excellence

• Ensure efficient and scalable operations across the importers business
• Drive continuous improvement in processes, tools, and ways of working
• Collaborate cross-functionally (supply chain, service, finance, digital, etc.) to enhance performance
• Maintain high standards in safety, compliance, and quality Market Intelligence & Insights
• Continuously monitor market trends, competitive landscape, and customer needs
• Translate insights into actionable strategies and business decisions
• Utilize data-driven approaches to guide growth, portfolio expansion, and service penetration

Leadership & Stakeholder Management

• Lead, inspire, and develop a high-performing regional team
• Foster strong collaboration across global and regional functions with Equipment divisions/BUs and Services BU, including digital services& accessories
• Build and maintain senior relationships with key importers and partners
• Act as a key representative of the importers business within the organization

What we are looking for

Education

• Master’s degree in a relevant field

Professional experience

• 10+ years of senior leadership experience in services, industrial, or comparable sectors
• Demonstrated success in business development, with a proven track record of driving profitable growth and expanding market presence
• Strong P/L experience with measurable financial impact
• Experience across both commercial and service operations roles
• Background in international, matrixed organisations

Ready to apply?

If you are excited about this opportunity, please submit your application/CV in English. We look forward to hearing from you!